Atlanta · August 2026

ATLANTA · AUGUST 2026

Atlanta NOI Recovery Plan

WHAT WENT WRONG

What Went Wrong

Sales beat budget by $115,928 and we still missed the mark. The gap was cost discipline: Labor, Fuel, and Dump all ran over budget in July. Adj. NOI ranked #48 of 50 markets in July (#49 YTD) — DBA Stack Ranks.

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TOP LINE REVENUE

Top Line Revenue

Growth isn't the problem — sales beat budget by $115,928 in July. These three levers turn a good month into a great one.

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TOP LINE REVENUE · RESI AJS

Resi AJS

OWNER · Andrew Scott

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WHERE WE ARE

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LAST YEAR

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$529.63 avg job — +2.9% YoY (Tableau, Jul 2026) · Power 6 Resi AJS%: 65.33% vs 66.00% target (-0.67pt, Aug MTD live)

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$514.62 (Jul 2025)

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THE PLAN

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COMMIT: 68% this month

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TOP LINE REVENUE · RESI CANCEL

Resi Cancel

OWNER · Andrew Scott

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LAST YEAR

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37.4% — improved 1.4 pts YoY (Tableau, Jul 2026) · Power 6: 36.00% vs 36.00% target (on target, Aug MTD live)

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38.8% (Jul 2025)

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THE PLAN

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COMMIT: 35.5% this month

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TOP LINE REVENUE · JOBS

Jobs

OWNER · Dylan Kehr

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LAST YEAR

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2.82 PPJ month-to-date,— 9,976 pts / 3,537 jobs across the full Atlanta roster (Aug 2026)

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2.90 PPJ in July 2025 — 11,272 pts / 3,881 jobs (Atlanta PD Operating System archive + Tableau). Roughly flat YoY vs today’s 2.82.

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THE PLAN

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Marketing did a deep dive on Atlanta’s historical performance this week and adjusted the ad schedule to higher-performing time slots, plus secured added-value spots (sports placements) to push bookings through month-end.

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LABOR

Labor

COGS Wages ran $28,980 over budget in July — tracks the volume beat, but tightening still recovers real margin.

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LABOR · RPH / OT

RPH / OT

OWNER · James

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LAST YEAR

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$118.49 RPH last month — #110.81 MTD Power 6 Labor%: 16.63% vs 17.39% target (+0.75pt favorable, MTD) — trending to finish August at $2.16M revenue on current pace (Southwind Master Labor Report)

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COGS Wages $422,232 (Jul 2025) vs $451,864 this July — +7.0% YoY

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COMMIT: RPH $130 / OT 2% this month, RPH $138 / OT 1.5% next month

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LABOR · OT — CERTIFIED TEAMMATES ABOVE THE LINE

OT — Certified Staff / Certified above the line

OWNER · Anthony Stuart

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34% of staff certified (41 of 122) — 16 of 41 certified teammates (39%) are above the AJS line

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50% certified (41 of 82) in July 2025 — same 41 certified headcount as today, but percentage is much lower as total staff grew 49%; 39% were above the line then as well (13 of 33 with July data)

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THE PLAN

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3 CEL / 3 CSL workshops per week

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COGS

COGS

Fuel and dump did the most damage in July — $68,404 over budget between them.

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COGS · DUMP

Dump

OWNER · Kwasi Danso

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LAST YEAR

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7.15% on a budget of 6.08% in July

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6.78% - Riverline main dump. Negotiated aggressive rates and had unrealistic dumping habits (dumped all materials even banned and also missed paying for dumps)

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COMMIT: 6.5% this month, 6% next month

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COGS · METAL

Metal

OWNER · Dylan Kehr

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LAST YEAR

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$10,886 — $10,545 under budget (–49%) · Ranked #1 of 50 markets company-wide — the single worst market for metal cost control, Jul + YTD (DBA Stack Ranks)

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$11,692 (–6.9% YoY) — Jul 2025

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THE PLAN

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COMMIT: 0.75% this month, 1% next month

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COGS · FUEL

Fuel

OWNER · Andrew Scott

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LAST YEAR

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$92,354 actual — $37,578 over budget (+69%) Ranked #2 of 50 markets company-wide for fuel overspend, Jul

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$52,506 (Jul 2025) — up 75.9% YoY, worse than the vs-budget miss

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THE PLAN

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COMMIT: 3.75% this month, 3.5% next month

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THE PATH BACK

The Path Back

Live from the working Slides deck — Aug 18, 2026, 8:29 AM ET. Edit the deck, refresh this page, see it here.